Patterns of Politeness in Interaction Design
                  ABSTRACT
                  Principles such as minimising memory requirements, clarifying
                  affordance, providing effective feedback and so on have been
                  widely called upon to explain aspects of user experience.
                  These principles call on research in cognitive psychology,
                  often seen as the “home discipline” of human
                  computer interaction. However, since interacting with a
                  computer can be seen in some ways as a communicative act, it
                  may also be useful to call on principles that have been
                  developed in linguistics, especially pragmatics. In this paper
                  we describe the major features of linguistic politeness theory
                  and suggest ways in which usability issues may usefully be
                  reframed in terms of positive and negative face. We suggest
                  that politeness design pattern may provide a means of
                  incorporating insights from linguistic politeness theory into
                  user experience design and evaluation.
                
                   Dr Lyn Pemberton
Dr Lyn Pemberton
                
Dr Lyn Pemberton is a Reader in Human Computer Interaction in the University of Brighton’s School of Computing, Engineering and Maths. She has worked on many learning technology projects, mostly concerned with aspects of communication, writing and language learning, reflecting her background in language, AI and HCI. Most recently she has been involved in projects involving interactive television for learning, augmented reality and in particular mobile learning. Through several recent funded projects, she has been exploring mobile techniques for integrating material captured in everyday life into classroom teaching. Lyn’s background is in language and linguistics, and she is particularly interested in applying the principles of non-mediated human-human communication in digital contexts.
                  Dr Lyn Pemberton
                  Reader in Human Computer Interaction
                  CEM, University of Brighton
                    Lewes Rd, Brighton BN2 4GJ
                    East Sussex, UK
                  http://www.cem.brighton.ac.uk/staff/lp22/LynP.html
                
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Challenges in Streamlining User Experience Design
                  ABSTRACT
                  As the software industry has evolved into having solutions for
                  many of our basic needs, User Experience (UX) looks like the
                  next big thing to invest in, especially in the enterprise
                  world. This paper presents three development directions I
                  consider crucial for UX design in the years to come: (1)
                  Bringing the design inspiration process closer to designers’
                  tools and making it more organized, (2) Further optimizing
                  current content creation algorithms, and especially (3)
                  Evaluating new designs with the masses, in a semi-automated
                  fashion.
                
Dr. Paul Alexandru Chiriță is the manager of the Business Optimization team of Adobe Systems Romania. He has graduated Facultatea de Automatică și Calculatoare of Universitatea „Politehnica” București and Ecole Polytechnique from Paris, and the PhD degree with “Summa cum Laude” at Hannover University. He was researcher at L3S Research Center, Yahoo! Research, and Federal University of Amazonas, where he participated at many international projects and had had a rich publishing activity especially in Information Retrieval and Data Mining.
                  Dr. Paul – Alexandru Chiriţă
                  Adobe Systems Romania
                  Anchor Plaza, Timisoara Blvd., No. 26 Z, District 6
                  Bucharest 061331, Romania
                  pchirita@adobe.com
                
Patterns of Politeness in Interaction Design

